Cyderes
Robert Herjavec, star of ABC’s Emmy award-winning show Shark Tank and former CEO of #1 ranked MSSP Herjavec Group, announces Cyderes, the newly formed rebrand of Herjavec Group and Fishtech Group. Cyderes brings together two industry-leading managed service providers and creates a new category leader in the MSSP, MDR, XDR, and co-managed SIEM markets.
​
Below is a selection of projects from my time as the Associate Creative Director of Digital Marketing at Cyderes.
​
OUTCOMES​
• Brand awareness and engagement
• New service engagements
• Inbound leads and new opportunities
• Customer acquisitions
​
CONTRIBUTIONS
Brand Strategy and Guidelines
Cyderes’s brand is an important component of growing and protecting its reputation. These guidelines were created during the rebranding process over a period of 3 months. It identifies all of the company’s essential branding elements to ensure the guidelines and standards around the use of Cyderes’s image are upheld.
​
This document was created in collaboration with the Director of Digital Marketing, and the Chief Marketing Officer.
​
GUIDELINES EXECUTION
Concept Ideation
Art Direction/Graphic Design
Layout Design
Project Management
Creative Strategy
​
DOWNLOAD THE BRAND GUIDELINES
State of Ransomware Report 2022
The Cyderes State of Ransomware Report 2022 involved a comprehensive approach to capture the current ransomware landscape. The process began with extensive research and analysis of global cyber threat intelligence, industry reports, and relevant data sources to gather up-to-date information.
​
The goal throughout the design process was to create an informative, insightful, and actionable report. By synthesizing vast amounts of information into a cohesive narrative, the report aimed to raise awareness, assist organizations in improving their cybersecurity posture, and foster a collective effort against ransomware attacks.
​
EXECUTION
Concept Ideation
Art Direction/Graphic Design
Layout Design
​
DOWNLOAD THE RANSOMWARE REPORT
Cyderes website
In collaboration with the Director of Digital Marketing and a talented UX/UI designer, our team created and designed the Cyderes website. From the initial planning stages to the final implementation, I provided clear direction, established project milestones, and facilitated effective communication channels to foster collaboration.
By understanding the CEO's goals and the target audience, I developed the overall creative strategy for the Cyderes website, aligning it with the company's new brand identity and values. I worked closely with the UX/UI designer to translate the strategy into visually appealing designs, intuitive navigation, and interactive elements that enhanced the user journey. Through regular feedback sessions, I encouraged an iterative design process, allowing for continuous improvement and refinement.
The result was a visually captivating and user-friendly website that effectively communicated Cyderes' message and enhanced the overall online presence of
the company.
​
CONTRIBUTIONS
Brand Strategy
Concept Ideation
Art Direction/Graphic Design
Website UX/UI
Execution & Wireframing
Project Management
​
VISIT THE CYDERES WEBSITE
