Knak
Knak is the first no-code campaign creation platform built for enterprise marketing teams that speeds time-to-market while empowering marketers to be creative.
OUTCOMES
• Brand awareness and engagement
• New service engagements
• Inbound leads and new opportunities
• Customer acquisitions
Video Production
& Editing
At Knak, I worked with a videographer and animator to plan, create, and design video content that supported marketing goals.
The work included: Paid ads, Customer testimonials, Product launches, Product UI walkthroughs, and Event and experience videos
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Creative strategy
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Video production and editing
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Execution and wire framing
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Project management
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Voice acting
Dark Mode Product Release
Campaign
I had the exciting opportunity to lead the creative strategy planning, production, design, and collaboration efforts for the highly successful Dark Mode product release campaign.
The work included: Paid ads, Gated assets, a Product launch, and Explainer videos
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Creative strategy
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Campaign creation within Knak
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Website UX/UI
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Copywriting and editing
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Project management
The campaign's achievements not only elevated Knak's position in the market but also reinforced our commitment to delivering innovative and customer-centric solutions.
CHECK OUT THE DARK MODE WEBPAGE
Knak Website
I led the design and strategy for the Knak website with a clear, end-to-end approach.
I started by understanding the brand, its positioning, its audience, and its business goals.
That insight shaped a creative strategy tied to real outcomes. One that supported both brand and user needs. I worked closely with designers, developers, and content teams.
Every decision balanced design and function; nothing lived in isolation.
My team applied UX and UI best practices to create clear, engaging pages that guided users and encouraged action. Through planning, collaboration, and ongoing refinement, my team and I managed the site from concept to launch.
The result was a focused, high-performing digital experience that supported Knak’s growth.
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Creative strategy
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Art Direction and Graphic Design
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Website UX/UI
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Copywriting and editing
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Project management
CHECK OUT THE KNAK WEBSITE
Knak Brand
Voice & Copy Style Guide
I created a clear brand voice and copy style guide to keep messaging consistent and authentic. I started by learning the brand, its values, its audience, and its market.
I researched competitors and industry trends to define the brand’s personality.
From there, I shaped a voice that felt professional, approachable, and trustworthy.
I turned that voice into a practical guide. It covered writing and visual direction.
It set rules for word choice, sentence structure, and tone across different situations.
The result was an easy-to-use resource that helped the team write with confidence.
The guide kept the brand voice consistent, and strengthened the connection with its audience.
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Creative strategy
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Art Direction and Graphic Design
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Copywriting and editing
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Project management
Knak @ Adobe Summit 2023
A 20 foot by 20 foot conference booth for Adobe Summit; one of the largest conferences in the world.
My team and I built a visual strategy that grabbed attention and stuck with attendees; where every decision tied back to clear business goals. There was no guesswork, no filler. The booth layout drove traffic, which supported real conversations that converted. From branded merchandise to an interactive claw machine, each element served a purpose.
The result was a booth that drew people in, sparked interest, and reinforced the brand.
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Creative strategy and concept ideation
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Art Direction and Graphic Design
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Copywriting and editing
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Booth design
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Swag design
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Project management
